Oud Yaqoub

This is the Oud Sultani of organic oud. The pinnacle.

When we distilled the first Oud Yaqoub eight years ago, we harvested a moribund crassna that was 60 years old at a time when the norm was agarwood trees getting cut at 5–15 years old. The infection in these pre-maturely harvested aquilarias was about 1–2 years. In Oud Yaqoub, 5–6 years.

Today, the norm is still 5–15 years, but cutting trees at only 2–4 years of age, with an infection that’s often less than 1 year old, is fast becoming common practice.

As the trees are cut at younger ages, with a lot more, and more potent, inoculation games going on to make distilling oud from such young trees at all possible, Oud Yaqoub’s successor hits back hard against the system.

This Oud Yaqoub is the direct result of an environmentally conscious oud community. Every bottle of Organic Oud you bought, every Oud Yusuf and Czar Ceylon and Oud Extraordinaire has made it possible to reach this momentous point in the history of oud.

Oud lovers of the world, what you have here is the first Organic Oud distilled from 100% sinking-grade cultivated crassna. It took trees 40+ years old a full decade to produce sinking-grade resin. That’s 8 to 9 years longer than the resin in 90% of all ouds produced, anywhere.

It might come as a surprise to find out that these sinking-grade chips sell for MORE than wild oud chips of the same grade. Think about it for a second, though, and you see why.

Sinking-grade Organic Oud is rarer than even wild oud! There are literally only a handful of trees that have ever reached this stage (including the tens of thousands of oud trees currently standing) and it takes massive investment and high risk to make it happen.

Speaking as Ensar, the oud lover, few things have made me more proud than to see us reach this milestone. When we first started pushing for Organic Oud cultivation, so few people got on board and fewer still supported us at ground-zero, that I never thought this day would come.

We would joke about it: “Imagine we’d get sinking-grade chips from these trees…” after 75% of the saplings planted on the farm didn’t even survive the first year, and everybody around you was waiting for their ROI cutting trees that were 8 years old (the promise of those big agarwood companies marketing to farmers).

The chirping of birds, a symphony of stars, the hornbill’s beauty against the backdrop of a tiger’s roar — that’s the price consumers have happily paid for perfume made of laundry detergent and barbed-wired walls and giant malls that make you forget the the rainforest, its rivers, and its peace.

Oud Yaqoub shouldn’t exist. Didn’t exist — until today. This proves that there are still people who care; about breathing in the scent of grass and jasmine and not inhaling C-10 and 2-4 hexadienal courtesy of air ‘fresheners’ installed everywhere, from the doctor’s office to the pharmacy.

So, this one goes out to those not just in search of niche and natural, but an artisanal fragrance.

Oud Yaqoub is a Senkoh oil for half the price. The scent’s frankincense-citrus sweetness is pristine and flows with a resinous aroma that strongly echoes wild oud chips heated at low temp. It’s a pleasure to wear, addictive to dig into, and one of those oils you don’t want to let your nose get away from.

Many turn it into an either-or, but the age of the tree and the age of the infection go hand in hand. The perfect point is to distill mature resin from a mature tree — exactly what you have here. And that’s why you can capture an oud fragrance like this.

Oud Yaqoub is both a tribute and an upgrade to Oud Yusuf’s legacy. It represents every distiller’s dream, and every oud lover’s delight. And the beauty of it? A bottle won’t cost you a penny more.

In fact…

As a token of thanks for the support we’ve received over the last ten years to bring organic cultivation this far and make such high caliber oud, enjoy this big discount when you order your bottle of sinking-grade Oud Yaqoub today and be part of this historic moment in the story of oud.

Featured Testimonials…

It’s beauty is unmatched – as I’m always engaged in culinary senses, to me Oud Yaqoub is a transcendent dive into the apricot smoked in incense- it starts with the scent of its seed within the shell slowly moving out to the ripe fruit until it settles to a sweet smoke.  – Mostafa, US

It starts with a very leathery note. Like you stepped in a Moroccan leather goods store. After an hour or so that disappears and becomes more floral and a bit fruity. This one has great projection as well. If I swipe one arm with it and the other with another one to compare them, this one is always the loudest.  – Andre, Portugal

Anytime I want to be instantly taken to a tropical jungle and remove myself from the stresses of society, a swipe of Yaqoub will take me there. This is definitely a daily oil for me. – Mohammed, USA

Very potent and spiritual – definitely my choice. It comes across as very ancient and powerful, but also down to earth at the same time. – Hanna, Australia

Oud Yaqoub for me is the smell I always wanted oud to smell like, the smell I imagined, and dreamed of when I wanted oud… pure olfactory art, and the fact the oud is distilled from sinking grade wood makes me feel like the luckiest man on Earth. – Carlos, USA 

Omg what amazing oils! I have quite a few of them, Oud Yunus, Oud Yusuf and the Czars etc. Also I have tested some of your big hitters but Oud Yaqoob has become my favourite such an addictive and amazing oil. – Umran, UK

My favorites are Oud Yaqoub and Oud Extraordinaire which you sent to me as a sample. Both of them are definitely the most beautiful I have smelled so far and it is really difficult to pick a favorite between these two. Oud Yaqoub reminds me of the scent of incense burning and it has a slightly spicy scent on my skin. After a while, it starts to become sweeter but the incense note lasts for a very long time. I never knew that oud oils can have such different scents from each other and it amazes me how different they all are. Once in a while I would swipe a small amount of each oil on different parts of my hands so that I can enjoy their scents all at once and it allows me to appreciate the oils and their unique scents better. – Mohd, Singapore

I received Oud Yaqoub and 2 other Oud samples from you guys, I also purchased Oud oils from 3 other well known competitors to compare each one. I’d like to inform you that Oud Yaqoub stood out above all of the other Oud oils like a crowned champion. I also learned that I love all the Ouds, barnyardy, floral, fruity, Cambodian, Malaysian etc. I’m super excited and I look forward to doing business with you guys. And thank you for the samples of Oud you guys sent me, they’re all stunning. – Juan, USA

Oud Yaqoub took me on amazing journey. It begins sweet and green, am I getting some berries too? A bouquet of flowers? There is some lost bitterness peeking through the flowers sometimes here and there. This is a beautiful bitterness. It took me in a jungle which just came to life after the first monsoon showers. The color of the leaves are light green, the trail led to a river stream and the journey continues. Oud Yaqoub is not loud but extremely potent. Hence over application may not be a great idea. Its been about 8 hours on my skin and its still going strong even after I performed ablution. The temperature in my city is about 17–23 degrees C hence the performance is even better. – Sameer, India

Oud Yaqoub is immensely likable right from the word go. Its a slightly dark, mysterious and lovable compound. I am still learning how beautifully its evolving. – Adeel, Saudi Arabia

A dark mysterious oud with licorice sweetness. It’s complex and charming like your favorite villain. If Oud Yusuf is angelic then Oud Yaquob is it’s diabolical alluring twin. – Jasim, Dubai

Boiiii, first I want to express, I went right to the Yaqoub as I was extremely excited to have a sample of one I was really curious about. Well, I pulled the swiper out, I said to myself “okay, here we go!” I took a big clean air breath in exhaled it out, brought the swiper to my nose and inhaled. I paused into pure curiosity as I experienced the oud enter not just my mind but truly my soul. I turned around, got water in my eyes, and said “God, thank you” I never thought a scent could smell so beautiful. I literally dropped to my knees like I would in front of a saint or prophet and gave gratitude with thanks. I honestly don’t even know how to describe the scent. Besides PURE LIGHT. And somehow the scent brought awake in my heart the spirit of my dear grandmother who passed years ago. I knew I needed to buy some. – Eric, US

The miraculous Yaqoub arrived on Wednesday, really stunning. It reminds me of Yusuf at first, but then (on Oud Maps) the avenue goes to crossroads and the crossroads lead to footpaths and suddenly there are meadows, trees, hills and a lake. From morning to late afternoon is a matter of seconds! Brilliant spices, cloves, pine needles, spruce, fresh bread… – Erhard, Austria

Oud Yaqoub is absolutely amazing.  Beautiful, pure opening that has amazing evolution over time. It is truly a stunning oil. Honestly, I’m considering just buying another bottle or two of Oud Yaqoub and holding onto them. – Anthony, USA

Oud Yaqoub strikes a balance between pungent and beautiful just perfectly. It is definitely oud – but is among the more prettier smelling. I smell flowery freshness within Oud Yaqoub. – Jeff, USA

I’m liking the overall profile, it’s not a dressed-up Thai (auxiliary notes), so you’ve got oleoresin mano-a-mano. There are inherent notes of tropical fruits and nectar, together with a touch of oudy incense. Dry down morphs the fruits into florals.

My nose is literally glued to my wrist with this oil, I can’t stop sniffing. – Curtis, USA

My problem is that I do not seem to possess the highly developed olfactory association cortex of many coffee, wine and perfume connoisseurs. I wish I could say things like “notes of Danish prune marmalade, suggestions of vintage carriage upholstery, with a hint of rain-soaked partridge feathers…” but all I seem to come up with is words like “fruity,” sweet,” “floral,” and “incense”.  In an effort to overcome this deficiency I tried to compare Oud Yaqoub on the left hand to Oud Yusuf on the right. Oud Yaqoub definitely has a fuller, sweeter and more complex aroma, and lasts considerably longer than Oud Yusuf.

I keep trying to find words to describe it, but the olfactory association cortex again fails me. There are notes in the middle that remind me of something spicy- clove? wintergreen? cardamom? It dries down to a more traditional incense-y, oud scent, but it holds onto that fruit/honey/spicy fullness for a long time. Oud Yaqoub is imminently likable, and the more I smell it, the more I like it. But I am equally excited about it because of the critical need for sustainability in the realm of plant products. Our misguided and greedy species is so rapidly demolishing the natural world, that anything which reduces pressure on natural forests is really important. Oud Yaqoub is a wonderful creation. – Michael, USA

A creation of the Organic Path which Sidi Ensar walks on. In the first sniff of this liquid gold i can remember Oud Yusuf and Bliss Du Boche the floral notes are so pure in this it feels like I am steaming flowers, figs and Alphonso Mangoes in a pot and the air is filled with the essence of fruity and flowery punch. – Raziq, Dubai

Had me in A State of Wonderlust today. It is Righteous and Magically Delicious! – Van, USA

Opening is super minty. Transforming to a stone fruit sweetness with a hint of acrid metal in the background. It evolves and shows more woody and smoky nuances as the body heats it up. Herbal and minty notes comes in alternating wafts with plum, tea and creaminess. Closing is smoky, woody and more like Chinese incense.  It feels like a cross between Oud Yusuf and Oud Extraordinaire. – Yasin, Singapore