A cocktail of spiced plums, tangy nectarines, and ginger-infused black tea awaits you. As the hours glide by, you’ll notice the effulgent syrupy guava heart notes mesh into a dark honey-like sweet aroma, leaving you with a breezy, zesty olfactory delight. But picture all of this with a musky primal thump.
Naga Layyen is maple syrup thick. Quiet, saffron-sandalwood warm top notes imbued with crassnan green fuse into an unusually woody heart. A dry cedar-liken woodiness that gives the driest of Borneos a run for their money — but with a spicey rooibos wildflower fusion no Borneo can ever hope to possess.
You’ve heard how cheap oud doesn’t pack the same punch or lacks the soul of more ‘expensive’ ouds.
Of course, that’s mostly true. Distilling more mature agarwood with higher resin density gives you a different breed of oud compared to the saplings ‘cheap’ ouds are made from.
Plus, I’m sure you’ve noticed that the more affordable ouds tend to be Thai. Again, there are good reasons for that.
But what you rarely see is where these worlds meet; where quality artisanal oud joins affordable.
There’s a lot of confusion about what makes a good Hindi good. For centuries, Indian oud = fermented funk. That’s all good and well, but for many, the fermentation period gets confused for quality agallocha.
Worse than that, oud as a whole gets tainted by this perverted perception. If it’s not funky — stinky, even — it’s not oud. I’ve shown the most beautiful Borneos and the cleanest Silanis to those who grew up indoctrinated by the School of Soak, only to be told that these aren’t pure…… or that they aren’t even oud!
Naga Layyen renegades against not just the funk delusion, but also the price deception.
Instead of soak notes, you get a zoomed-in whiff of what happens when resinous agallocha throbs with crassna's floral pulse. And the scentscape is surprisingly soft. Exceptionally woody, with lusty undertones of musk spiked with black pepper, yet a far cry from the cheesy onslaught we’ve been taught makes Indian oud.
You can hardly produce a beginners-level artisanal Hindi distillation that’s fully wild at this price. (It will barely cover production costs alone.)
Yet… whip out any old-school Kalakassi-like Hindi Kambodi you have and take a swipe of it next to Naga Layyen and smell the difference — you smell any?
The skill of oud distillation, like agarwood, takes years to mature. We’ve tried to duplicate what we’ve learned and achieved with organic oud over the past decade, and combine that expertise with what goes into distilling wild oud.
Naga Layyen is the result.
To capture a scent as rich as this, you can’t just use any wild harvest either. Naga Layyen contains batches of massive Nagaland agallocha and wild Cambodian crassna, which…… take another sniff…… is probably what confuses your nose into thinking, rightfully so, that we made a typo with the price.
The secret is simple: PR. Consider these wild batches our Boxing Day gift to you. Gratis. Oud that should — elsewhere does — cost more. Way more.
As we did with Aroha Kyaku and People’s Silani (the fragrance of both these ouds hits way above their price), we added exceptional wild harvests to the distillation to raise the integrity of the scent head and shoulders above its price tag.
Simple: Go back to your two swipes, and it’s clear that Naga Layyen bats in the same league as ouds triple, often quadruple, its price.
Of course, subsidizing rare harvests for the sake of making a PR statement is not something anybody can keep doing. We do it for the same reason we did it the first time:
There’s a lot of talk, confusion and misdirection peculiar to the world of traditional ‘Hindi’ oud. With such a long history, it can’t but be so. Naga Layyen merely has something to say — and says it loud, without a shred of soak to back up its claim.
Anybody who hasn’t plunged into the primal ooze of Indian oud or been pulled in by its meditative otherworldliness, Naga Layyen is a one-way ticket to this cherished abode…… for a third of the price.
So, etch out a corner in your collection for Naga Layyen and don’t be surprised when it ends up as your daily swiper.
I really like Naga Layyen. My first impression was like plums and brandy. It's a very full smell, like you can't get it all in one inhale. Sour and sweet and a little bite of bitter. This one is second only to Aroha Kyaku in my more recent purchases . It's a bold big smell, the dry down takes me to rich Cambodi fruity woods with a really beautiful incense note . The price point is kind of ridiculous. I am so grateful for the opportunity. – Jair, Australia
Naga Layyen is a heavy and thick syrupy oud. A dark woody aroma with whiffs of ginger black tea and pepper but peppery-ness is more prominent. Also, you feel some guava peel like fruity waft that you see in Aroha Kush. In the opening, it is a heavy thing and full of power with smoothness, but after a while, it settles down very well. And in the dry down, you clearly get a typical woody smell that is a specialty of Hindi oud but a little bittersweet note plays hide-n-seek with you. – Osama, Pakistan
With Naga Layyen I can return to a place in India, decades ago, and this time decent well fermented notes are instantly present, at a very subtle and pleasant level-and the way it takes during the next hours is sensational! The Inuit have about 60 terms for "white"- so what do we have? All a matter of culture, experience, expression and perception- a question of appreciation (or disgust and all between); nothing is as constant as the change!
This masterwork would fit for a daily swipe; and it is very traditional nevertheless. A cornucopia of personal associations, if you are ready to commit to it. A very honest gourmand oil without compromises. Maybe not the savoy truffle a gourmet would pick, but who cares! In fact, a priceless treasure- of natural gravity without being heavy, all mystic busted, a companion to chat with, without prejudice or caution. Did I mention "affordable"? In fact, it is another gift from you to your customers! – Erhard, Austria
I gave Naga Layyen a full wearing yesterday. In an attempt to train my nose and understand the nuances of different methods of distillations and regional variations, I bought my first Hindi as a learning experience. It opens with deep, dark fruits followed by a peppery, woodsy incense. To a novice like myself, the opening was challenging and not in a “barnyard funk” sort of way, but rather challenging in understanding all these beautiful notes playing the symphony at once and distinguishing between them is difficult. As the opening settled down a bit I was delighted in such a beautiful floral bouquet with a slight tinge of sweetness. I don’t know exactly what I was smelling but as the spicyness of the oud melted into my skin I was getting these beautiful wafts of what reminds me of spending time in Nepalese temples in the heart of Bhaktapur. I’ve never been to India however I was transported back to Nepal where smells of spice, woods, skin, and animalic blood from offerings to the goddess Kali permeated the air around me. Yet amidst all the chaos there was this beautiful order of pristine spirituality. Naga Layyen brought me back to that moment standing at Pashupatinath Temple watching the open air funeral pyres burn along the river. This may sound like an intense review but it’s these moments captured in the soul of a trees life force that draws me to Oud in the first place. Thanks for allowing me to have such a beautiful experience without having to smell any barnyard animals or skunks. Purely sublime experience all around. I even put a few drops on my acoustic guitar so subtle wafts of oud gently surround me as I get lost in sound and scent. – Aaron, USA