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    Jasmine

    Price: $79


    I’ve met people who don't like oud, and I know people who don't care much for vetiver or frankincense. Surprisingly, even rose... it's just a tad too sweet or too sharp for some.

    But I don't know a single person who doesn't love jasmine.

    You might not know about tuberose or frangipani, or you've never tried Japanese rose, but even if you have... you either love quality jasmine as much as any of those — or more.

    Similar to oud, jasmine is hauntingly varied, in quality, scent spectrum, and price. Some kinds aren’t so good, some are cheap, while some ruhs are out of this world and will cost you a fair penny to access rare and limited harvests.

    With such mass appeal and variety, we wouldn’t offer just another jasmine. So, what you have here is a jasmine on steds exclusive to Ensar Oud.

    In most cases, jasmine oil comes from one region, distilled one way (essential oil vs. absolutes, etc.), from one species (grandiflorum, cape, sambac, etc.) Here, you get to own something quite different: a multi-regional and multi-species co-op so unique you haven't smelled any jasmine like it.

    Being totally unique is one thing. But when an oud man embarks on a jasmine distillation, it’s all about the depth and penetrating soul of the aroma; to create an unparalleled jasmine that's tasty as honey, lush like the butteriest blue lotus, and even prettier than tuberose. (For proprietary reasons, we cannot divulge technical details regarding the extraction technique.)

    Of all the florals, jasmine is probably the easiest to wear neat and you just can't go wrong donning it as a stand-alone perfume for any occasion. And with this special release, you've got as much going on as a perfume replete with top notes, heart, and base — except the base is more top, and the top all heart, with a bright white imbued throughout. 

    People can be easily fooled by synthetic rose, but there's a depth and richness to real jasmine that miserably gets lost in translation, and so the synthetic alternatives leave you with a dull echo of the beauty of the real flower. This jasmine showcases the inimitable beauty of precious natural aromatics…… there's no way they'd ever be able to mimic this caliber complexity and pristine beauty.

    All of us know someone (probably a few someones) who insist on spraying themselves with cloying, smell-bad mass-produced Fast Perfume. Gifting a bottle of this might well get your friend hooked on a scent with universal appeal — and make them realize what they've been wearing pales in comparison. Imagine a workplace where instead of the onslaught of muscone and phthalates, the entire office smelled like a Midsummer Nights garden…

    Like all precious florals, it takes an insane amount of jasmine petals to produce very little oil (both essential oil and absolutes require millions), and this is even more true for this special batch. Because fine jasmine is so immensely calming and the scent so sublime, it’s easy to splurge — and by all means do! — so, aside from putting away a bottle or three for yourself, this really does make a fantastic gift, especially if you want to nudge someone close to you in a more fragrant direction.

    Silage is fantastic and projection piercing enough to exude this beautiful scent to those around you with ample presence. If there were ever a 'safe bet' for perfume, it'll be jasmine. With this jasmine, you're not just playing it safe: you can confidently share one of the most beautiful fragrances on Earth.

    Jasmine is literally love at first sniff. It smells so alive and fresh with undeniable charisma. It felt like being at a jasmine garden in full bloom and utters that reminisce Borneo Zen. It’s quite euphoric and has this mental effect of focus and optimism. Rose might be the queen, oud may be king, but jasmine barges in like it owns the place and is beyond worldly hierarchy. I adore it and love how it feels so healing.  – Jasim, Dubai

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