Over the past two years, we've started offering unique Hindi hybrids like Naga Layyen & Naga Lutuf to shift gears and take Organic Oud to the next level. And the reception has been fantastic.
“A very rich and deeply exploitative experience for the price.”
“The price point is kind of ridiculous. I am so grateful for the opportunity.”
“Did I mention affordable?”
Here’s the difference:
We released Naga Lutuf to prove a point: That Hindi oud doesn’t have to smell like musty, pickled wood… nor do you need to pay four times the price to enjoy its fragrance.
But if mozzarella is too mild for you… if you want your oud to bite with gorgonzola teeth, then who am I to deny you a bottle of Bhutanagu?
So, to fuel your love for classic funk, yet round off the harsh edges, remove the overtly stinky twang of lower-grade distills (which is exactly what traditional soaking wants to cover up — the low-grade agarwood in the pot), and add the delicious honeybush sweetness unique to wild, mature Bhutanese aloes, this is the oud for you.
Bhutanagu’s distillation philosophy follows that of Aroha Kyaku, but with a higher percentage of wild oud wood. At least 50% of the agarwood used for this distillation is wild, composed of old, mature Bhutanese batches harvested years ago. On top of the refined aroma this gives you, we calculated the cost of the wild harvests based on prices we paid years ago to subsidize and offer you this low price.
The way to approach Bhutanagu is to take a swipe and dig right in. Smell the first minute as it leads into the second, into the third, then come back fifteen minutes later to smell its agallochan heart on full display. In fact, the emerging Bhutanese core intensifies by the half-hour as you quickly realize you’re smelling oud oil worth many times more than what you paid.
The distillation philosophy might be that of Aroha Kyaku, but the scent progression runs the other way.
Aroha Kyaku starts with a heavy hit of smoke that slowly evaporates into a dark-fruity heart, whereas Bhutanagu starts more low-key, with the spice of chai and semi-creamy top notes that steadily morph into its more bestial heart where the honeybush starts to bite harder and the field of wildflowers gives off its rich, warm pollen to let you know you’re in the heart of Bhutan now.
If you like the smell of old wet socks wrapped around a slab of cheese, then I can’t help you. But if you crave a discreet touch of fermentation, with the pepper-floral bite of agallochas drunk on crassna, then Bhutanagu is bound to be your go-to bottle. And at this price, swipe to your heart’s content…
As I was ordering I figured I should include a bottle of this as well. From your description alone I knew I would love it, and, at this price it was just unmissable. Just as it is described, one gets struck with that typical hindi barn note, strong but not overpowering. It let´s all the woodiness and smoothness of the Buthan juice. The dominant one though is the hindi note and if one is into it like me, at this pricepoint it's a no brainer really. Blows away any so called top grade oud from any middle east house, at half the price. Stronger than Naga Lutuf for example, more like Oud Shuayb but not as deep and complex. As it dries, you start to tell subtle undertones to the oil which makes it reveal itself more and more as time passes and with every wear. Very long lasting on skin. – André, Portugal
Bhutanagu is a treat! It's like a child in the shadow of Nirvata Muana with an elegant touch of fruit which adds to the yum-factor. Normally I'm not as fond of Cambodian oud oils- but it blends seamlessly, contributing the awesome base of Bhutanese. As soon as I smelled it- before reading the description- I was amazed at the quality and profile and wondered how it was so affordable! All of the descriptors written on it came to me before I even read them, and which confirmed the experience I had. Even the part about it being vastly underpriced came to mind lol. Its almost perfect as an intro to a Hindi dominant oil, and has traces of muana that merge beautifully with a subtle Cambodi fruit bouquet. Its like sitting in a room with unworn leather while sipping a big mug of creamy chai (hints of vanilla) and intermittent, small spoonfuls of fruit salad. Delicious. – Lucas, USA