Instead of stocks, bonds, or gold, people are starting to invest in oud. Customers who bought oud Legends like Kyara LTD, Oud Royale, Borneo 3000 only two or three years ago have already seen returns of more than ten times their investment.
The value of oud oil will increase exponentially in the coming years, due to the rapidly increasing scarcity of the raw materials. Oud oils extracted from wild harvested agarwood trees are sure to demand prices unimaginable today, running into the thousands of dollars for a single 3-gram bottle.
Look at what happened in the market for raw agarwood in a matter of months. The Chinese oud tycoons are now acquiring oud costing them hundreds of thousands of dollars, while the same raw materials were, only a few years ago, selling for less than $10,000.
Unlike most collectors’ merchandise, the appearance of artisanal oud oil distillation is a recent phenomenon. Before Ensar arrived on the scene, only a handful of distillers were producing truly noteworthy agarwood oils. This means that you might be able to track down a twenty year old bottle of Cambodi oud, but it will hardly compare to oils in the Ensar Oud™ collection which are ten or fifteen years younger. Just imagine what a twenty year-old bottle of Ensar’s would be like...